August 14, 2026 | Mad Over Marketing

Rhode doesn’t tease its own launches — Hailey Bieber’s Instagram does it for them

August 14, 2026August 14, 2026 Siddhant More

Every time Rhode launches a product, it shows up on Hailey Bieber’s personal Instagram before it ever shows up on Rhode’s own handle — and never with an actual product callout. It’s buried in an ordinary dump of photos: a lip tint in her viral phone case, a new patch caught in a mirror selfie. […]

Ed Sheeran isn’t signing autographs with a pen anymore. He’s using hot sauce.

August 14, 2026August 14, 2026 Siddhant More

Ed Sheeran doesn’t sign autographs with a pen anymore. He signs them with hot sauce. It’s the whole marketing plan behind Tingly Ted’s, the hot sauce brand he launched with Heinz. The easy version of this campaign was a meet-and-greet with free bottles. Instead, he showed up unannounced at a local supermarket with pizza — […]