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Day: May 19, 2023

P&G Shiksha’s Bindiya Compelled Popular Brands To Join Forces 

May 19, 2023May 19, 2023 Nandini Sethi

In India, more than 6 crore children struggle to keep up with the learning pace in classrooms.  This creates what is known as a ‘learning gap’. To raise awareness about this, and to make this invisible gap visible, P&G Shiksha is highlighting Bindiya’s story through a powerful new campaign, launched recently. The campaign shows how […]

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A Toothless Grandma with her Cutting Machine, Colgate Just Created The Quirkiest Campaign

May 19, 2023May 19, 2023 Nandini Sethi

A toothless grandma with her cutting machine in Colgate’s latest ad has been all the talk recently.  Trust Colgate to find new and unconventional ways to bring their message to life.  With an eccentric campaign, this time the brand set out to highlight a unique proposition “Yeh paste hi nahi, daanton ka poshan hai!” with […]

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