In the past few years, there has been one practice we’ve all been steadily inculcating into our lifestyle: sustainability.
As conscious consumers, we now seek balance in all that we desire: state-of-the-art quality along with eco-friendliness; and it’s encouraging to see leading brands like Volvo deliver exactly that.
Volvo is pioneering the best of both worlds with their latest XC40 Recharge model, the first of a whole new range of all-electric vehicles.
Where luxury meets sustainability
Volvo’s aim is to switch to all-electric cars by 2030 and be completely carbon neutral by 2040, and the new model is a step forward in that direction.
While that is the end goal, the brand is aware of all the paraphernalia that comes with meeting this objective, including actually launching a new car: In a usual single day event of this scale an average attendee produces about 170 kgs of CO2.
To eliminate the need for location shoots and reduce its carbon footprint, the brand revealed the car in the metaverse – the first luxury car brand to do so in India.
Life in the Volvoverse
A futuristic masterpiece, this universe channels solar energy to fuel engines, demonstrating the crucial need to switch from petrol and diesel-run cars which are destroying the planet and under-utilising electrical energy while wasting precious resources.
The launch gave us a glimpse into what the future looks like: virtually sustainable.
The interiors of the car are completely leather free, and its components are made of sustainable materials. The plastic used in the car has been collected from the base of the ocean, giving it a new lease of life and preventing further plastic waste.
The tick of approval
In this era where information is available at our fingertips, consumers want to know exactly what they are buying, how it is made, and whether it meets their requirements:
- Quality
- Value for money
- Contributing in some way to something they strongly stand for.
With sustainability and tech at its forefront, Volvo is ticking all the right boxes, because if the next-gen is looking for anything, it’s to be stylish yet minimalistic, classy yet futuristic.
