toothsi by makeO recently announced Virat Kohli and Anushka Sharma as their new brand ambassadors, and now the brand has released their first campaign with the star couple – #easypeasytoothsi.
The #easypeasytoothsi campaign propagates simplifying the tedious process of correcting misaligned teeth, without it being too heavy on the pocket – with discreet and invisible aligners which are super easy to wear and remove.
To highlight the ease of their clear aligners, the brand put a creative spin on a classic ad to make a campaign that simply screams iconic!
Drawing parallels
We have all become accustomed to the ease of various services like cabs on demand and food delivery whenever we want it. toothsi by makeO shows just how easy and hassle free teeth alignment solutions can be as well.
Th entire process of teeth alignment from booking appointments to learning how to use the aligners can be done either at the brand’s clinics and centres or from the comfort of one’s home via the app – making the process of getting a smile makeover easy-peasy-toothsi.
The Gulab Jamun Uncle
He can’t not be addressed.
The brand leveraged its popularity with a very clever integration.
A sure-shot way to get everyone’s attention, toothsi by makeO used the moment to address the concern of teeth misalignment and got Virat and Anushka to explain how getting the problem fixed is as easy as ordering gulab jamun.
And Virushka communicated the whole proposition with a catchy mantra: clear aligners that are easy to use, easy to wear, and easy on the pocket.
Expertise and Credibility
The treatments are always supervised by expert orthodontists, and the aligner sheets used are CE and FDA approved. The brand has more than 5,000 dental partners, and their lab is ISO approved.
A brilliant campaign for an important cause
To communicate the efficacy of the modern and expert-backed solution that their aligners offer, the brand crafted a powerful campaign leveraging star power that resulted in a high recall value.
In a country where discussions around teeth misalignment and smile issues aren’t spoken about openly, this campaign is bringing about a change with great power and potency.
To know more about the process, you can find all the details here.
