This Stunning Campaign Reimagines Iconic Kisses With Real LGBTQIA+ Couples

When you think of iconic kisses from art, film, and pop culture – most of the images that come to mind are of straight couples. Be it the kiss in the rain from The Notebook, Princess Diana and Prince Charles’ kiss on the balcony on their wedding day, or the upside-down kiss from Spiderman – they all feature heterosexual couples. 

In honour of Pride Month, Mercado Libre, an e-commerce platform in Latin America, has recreated the most iconic kisses (including the ones mentioned above) in a multimedia campaign to encourage normalising all kinds of love. 

The campaign includes a cinematic film, an out-of-home activation, and all the images are available to download free of copyright. The brand hopes that people download, share and are even inspired to recreate their own versions of these kisses, all year round.

Watch the film here:

How many were you able to recognise?

Check out this carousel for a side-to-side comparison: