This Stationary Brand’s Heartwarming Love Story In Their Valentine’s Day Ad Will Make You Melt

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The notion of actually writing out a note to someone seems quaint when you consider that communicating via emoji has now become the norm, but a Canadian stationary store called Take Note is hoping that its latest campaign will inspire people to put down their phones for a little and reconsider the power of putting pen to paper.

This film tells the story of one couple’s relationship through the handwritten notes that they’ve written to one another. The notes span from the night they first met all the way through their marriage, first child and the eventual death of one of the spouses, all of which make for an emotional story that showcases both the high and low points of their relationship.