We love brand campaigns which create a sense of mystery and intrigue around them. Today morning we came across multiple outdoor ads with the same message :
“Iss Diwali kuch magical aane wala hai”
The interesting part about these messages are that it isn’t being endorsed by a single brand, but by a series of departmental stores like D-Mart, More and Big Basket. Check it out :
Which brings us to the question – What is #DilSeMagical? Twitter, like always, got to work and put on their thinking hats.
We are still waiting to find out what is this magical thing everyone is talking about. Who do you think is behind these hoardings? We will keep our eyes and ears open, and bring you the reveal when it happens.