2026
Mad Over Marketing Presents
The Mommys
2026
✦ ✦ ✦
Results & Winners
Best Brand
Maggi
9
Mommys Won
Maggi swept The Mommys with 9 awards to their name. They elevated their marketing game last year, winning a Mommy in key categories like the Best Marketing Campaign, Best Traditional Billboard and Best Occasion Themed Content among others.
The other big winners were Royal Stag Packaged Drinking Water, HSBC, PUMA and MTV India.
Best Agency
Wavemaker
13
Mommys Won
Wavemaker won 13 Mommys this year, to become the agency with the most wins at The Mommys 2026.
Special mention to Star Studio18 who won 11 Mommys, narrowly missing out on the win.
Other big winners were Social Panga, The New Thing, Posterscope, Communique Marketing Solutions and Mad About Digital.
Presented by The Mommys 2026
Main Awards
Best Marketing Campaign
Maggi
Walk The Talk
Runner Up
Adani Ambuja Cement
Story Digital
Best Social Media Post
Amazon Prime Video
Mad About Digital
Runner Up
Maggi
Social Panga
MOM's Favourite
Maggi
Walk The Talk
Runner Up
Ghadi Detergent
In-house
Category
Moments & Occasions
Best Moment Marketing Post
Winner
Fevicol
Schbang
Runner Up
Royal Stag Packaged Drinking Water
Wavemaker
Best Diwali Content
Winner
Stanley Tools
82.5 Communications
Runner Up
L&T Finance
Dentsu Creative Webchutney
Best Festive Content
Winner
Parachute Advansed Gold
PR Pundit Havas Red, Tonic, PHD
Runner Up
Adani Cement
Story Digital
Best Occasion Themed Content
Winner
Maggi
Social Panga
Runner Up
L&T Finance
Dentsu Creative Webchutney
Best Content themed on Men's Cricket
Winner
Asian Paints
Kinnect
Runner Up
Royal Stag Packaged Drinking Water
Wavemaker
Best Content themed on Women's Cricket
Winner
Himalaya Wellness
Tessarakt Experiential
Runner Up
Tata Capital
Schbang
Best Sports-themed Content
Winner
Royal Stag Packaged Drinking Water
Wavemaker
Runner Up
Adani ACC Cement
Story Digital
Best Kumbh Mela Campaign
Winner
Fevicol
Adfactors PR
Runner Up
Asian Paints
Kinnect
Category
Creativity
Funniest Campaign
Winner
Wellbeing Nutrition
PR Pundit Havas Red
Runner Up
Happy Patel : Khatarnak Jasoos
AKP & What Works
Best Copywriting on a Social Media Post
Winner
HP India
Omnicom Production / Magnon (India)
Runner Up
MINI
Hakuhodo India
Best Use of Nostalgia
Winner
Maruti Suzuki e VITARA
Hakuhodo India — Sync
Runner Up
Cleartrip
Shikha Gupta
Best Use of Music in a Campaign
Winner
Bingo! Tedhe Medhe
Tonic Worldwide
Runner Up
Rapido
Creativefuel
Best Teaser to a Main Campaign
Winner
Maggi
Social Panga
Runner Up
Jolly LLB 3
Star Studio18
Best Social Media Disruption
Winner
Meta
Communique Marketing Solutions
Runner Up
indē wild
Moodboard.co
Best Social Media Post Which Was Not Taken Live
Winner
Swiggy
One Hand Clap
The Out Of The Box Award
Winner
KFC
Walk The Talk
Runner Up
Tata.ev
Kinnect
Category
Video
Best Long Form Video Content >30 Sec
Winner
Flipkart
The New Thing
Runner Up
MTV India
RepIndia
Best Short Form Video Content <30 Sec
Winner
Tata Mumbai Marathon
In-house
Runner Up
Shriram Properties
COG Digital
Best Use of Reels
Winner
Meta
Communique Marketing Solutions
Runner Up
MobiKwik
Wirality Media
Category
Formats & Features
Best Use of Memes
Winner
Jolly LLB 3
Star Studio18
Runner Up
Bingo! Tedhe Medhe
Tonic Worldwide
Best Use of AR Filters
Winner
PVR INOX
Filter You
Runner Up
Jolly LLB 3
Star Studio18
Best Use of Contests, Challenges or Trends
Winner
Royal Stag Packaged Drinking Water
Wavemaker
Runner Up
Dabur Hajmola
Schbang
Best Use of Interactive Content
Winner
Cleartrip
In-house
Runner Up
Himalaya Wellness
Tessarakt Experiential
Best Use of Performance Marketing
Winner
Tata Sampann
Wavemaker
Runner Up
Avatar: Fire & Ash
Star Studio18
Best Spec Ad
Winner
Hakuhodo India for MINI
Hakuhodo India
Runner Up
Rishabh Bhagat for Durex
Rishabh Bhagat
Category
Brand IP & Stunts
Best Brand Stunt
Winner
CeraVe
OML
Runner Up
Royal Stag Packaged Drinking Water
Wavemaker
Best Brand Event
Winner
Netflix
EO2 EXP
Runner Up
PUMA
In-house
Best Brand Podcast
Winner
Zydus Lifesciences
TheSmallBigIdea
Runner Up
Avatar: Fire & Ash
Star Studio18
Best Use of Packaging / Special Pack
Winner
PUMA
In-house
Runner Up
Maggi
Social Panga
Best Report or Survey-led Campaign
Winner
Swiggy
One Hand Clap
Category
Technology
Best Use of CGI and Mixed Reality
Winner
Maybelline New York
ARtmeTech
Runner Up
Maybelline New York
Posterscope
Best Use of AI in a Campaign
Winner
Continental Coffee
DCC
Runner Up
TVS Credit
In-house
Best End-to-End AI Campaign
Winner
Godrej Locks and Architectural Solutions
Adfactors PR
Runner Up
Marico
Social Panga
Best Use of QR or Microsite for a Campaign
Winner
Himalaya Ashwagandha
Social Panga
Runner Up
Himalaya Wellness
Tessarakt Experiential
Best Use of Personalisation
Winner
Royal Stag Packaged Drinking Water
Wavemaker
Runner Up
McCain Foods
Dentsu X
Best Use of Gamification
Winner
Renault Kiger
Omnicom Media
Best Use of AR/VR for a Campaign
Winner
McDonald's
Filter You
Runner Up
Jolly LLB 3
Star Studio18
Category
Business Goals
Best Campaign for Corporate Branding
Winner
Protean eGov Technologies
Ogilvy & Mather
Runner Up
Renault
Omnicom Media
Best Campaign for Brand Awareness
Winner
Avaada Group
In-house
Runner Up
Tata Sampann
Wavemaker
Best Launch Campaign
Winner
Sol de Janeiro
Vibrant Advertising
Runner Up
HSBC
VML
Best Comeback Campaign
Winner
MTV India
In-house
Runner Up
Chetak C25
Clout Pocket Aces
Best Campaign to Drive Sales
Winner
Cleartrip
Shikha Gupta
Runner Up
Fastrack Store
Wirality Media
Best Store Launch Campaign
Winner
Max Fashion
Ethinos
Runner Up
Shree Anandhaas Sweets & Snacks
Desert Hawk
Category
Campaigns
Best Regional or Multi-Lingual Campaign
Winner
Margo
Network Advertising
Runner Up
Canva
OML
Best Campaign Targeted Towards Gen Z
Winner
KFC
Mad About Digital
Runner Up
Tinder
The New Thing
Best Campaign Targeting MSMEs
Winner
Tata Tele Business Services
Gozoop Online
Runner Up
Tally Solutions
Social Panga
Best Brand Ambassador-led Post or Campaign
Winner
Parul University
Wideangle Studios
Runner Up
HSBC
VML
Best PR Campaign
Winner
Godawan
Swordfish
Runner Up
Tata.ev
Kinnect
Category
For The Larger Good
Best Initiative for Social Good
Winner
Stanley Tools
82.5 Communications
Runner Up
Times Network
In-house
Best Awareness Creating Campaign for a Social Cause
Winner
Aditya Birla Group
Brandmovers
Runner Up
Truecaller
VaynerMedia
Best Campaign on Women & Gender Issues
Winner
Aditya Birla Capital
Kinnect
Runner Up
Mohey
Dentsu Creative Webchutney
Best Sustainability-themed Campaign
Winner
Sattva Group
Havas
Runner Up
Echoes of Earth
Swordfish
Best DEI Messaging in a Campaign
Winner
Godrej Laffaire
Agency09
Runner Up
Oriflame
Adfactors PR
Best CSR Campaign
Winner
Times Network
In-house
Runner Up
Aditya Birla Group
Brandmovers
Category
Web Series, TV & Movies
Best Promotion of a Web Series
Winner
Netflix
EO2 EXP
Best Movie Promotion
Winner
Sony Pictures
What Works
Runner Up
Jolly LLB 3
Star Studio18
Best Promotion of a TV Show
Winner
MTV India
RepIndia
Best Brand Integration in a Movie / TV Show / Web Series
Winner
MTV India
RepIndia
Runner Up
Hero Motocorp
WPP Media
Category
Influencers
Best Use of Influencers
Winner
KFC
Mad About Digital
Runner Up
Adani Ambuja Cement
Story Digital
Best Use of Micro or Nano Influencers
Winner
Toing
Stars N Stripes
Runner Up
Amazon Prime Video
Mad About Digital
Best Use of a Beauty Influencer
Winner
Lakmé
Communique Marketing Solutions
Runner Up
L'Oréal
Communique Marketing Solutions
Best Use of a Fashion Influencer
Winner
Enamor
Schbang
Best Use of a Food Influencer
Winner
Swiggy
One Hand Clap
Best Use of a Travel or Lifestyle Influencer
Winner
HSBC
VML
Best Use of a Fitness Influencer
Winner
MuscleBlaze — WrathX
Creativefuel
Best Use of a Comedy Influencer
Winner
Intuit
Mad About Digital
Runner Up
Wakefit
The New Thing
Best Use of a Celebrity
Winner
Amazon Devices and Alexa
Chtrbox
Runner Up
Royal Stag Packaged Drinking Water
Wavemaker
Category
Community
Best Use of a Fandom
Winner
Jolly LLB 3
Star Studio18
Runner Up
Maggi
Social Panga
Best Community Created by a Brand
Winner
iQOO Connect
VaynerMedia
Runner Up
Style Baazar
24 Signature Entertainment
Best Use of Employees in a Campaign
Winner
Accor
Rasta
Best Use of Campus & the Student Community
Winner
Google
Communique Marketing Solutions
Runner Up
vivo
Chtrbox
Best Use of UGC Content
Winner
Style Baazar
24 Signature Entertainment
Runner Up
Sattva Group
Havas
Category
Beyond Screens
Best Use of Digital Out of Home
Winner
Amazon India — Prime
Blink Digital
Runner Up
HSBC
VML
Best Traditional Billboard
Winner
Havells
Posterscope
Runner Up
Maggi
Walk The Talk
Best On-Ground Marketing
Winner
Tinder
The New Thing
Runner Up
Jolly LLB 3
Star Studio18
Best Use of Print Media
Winner
Gas-O-Fast
Story Digital
Runner Up
Times of India Metro Supplements
White Rivers Media
Category
Events & Partnerships
Best Brand Integration in a Podcast
Winner
MTV India
RepIndia
Best Brand Integration at an Event or Festival
Winner
Bingo! Tedhe Medhe
Tonic Worldwide
Runner Up
Hero Motocorp
WPP Media
Best Use of a Sponsorship or Partnership
Winner
Kingfisher
WMS Entertainment
Runner Up
Hero Motocorp
WPP Media
Best Collab Between Brands
Winner
PUMA
In-house
Runner Up
Cosset Clothing
In-house
Category
Channels
Best Brand Presence on Instagram
Winner
KFC
Mad About Digital
Runner Up
Tata Sampann
Wavemaker
Best Use of YouTube by a Brand
Winner
Times of India Metro Supplements
White Rivers Media
Runner Up
Aveeno Baby
Pravis Consulting
Best Use of LinkedIn by a Brand
Winner
Tron: Ares
Star Studio18
Best Use of X (Twitter) by a Brand
Winner
Instamart
Youngun
Runner Up
PUMA
In-house
Best Use of Marketing Publications
Winner
Seagram's Xclamat!on Mixers
Wavemaker
Best Integrated Media Campaign
Winner
Ching's Secret
Purnima Advertising Agency
Runner Up
Protean eGov Technologies
Ogilvy & Mather
Category
Global
Best Global Campaign
Winner
Jaguar Dubai
Posterscope
Runner Up
Sol de Janeiro
Vibrant Advertising
✦ ✦ ✦
Sector Awards
Best Campaign in Each Sector
Automobile
Winner
Maruti Suzuki e VITARA
Hakuhodo India (Sync)
Runner Up
Hero Motocorp
WPP Media
Banking
Winner
HSBC
VML
Runner Up
HDFC
Posterscope
Consumer Durables & Electronics
Winner
Bosch
Ting Works
Runner Up
Havells
Posterscope
Dating & Match-making
Winner
The League
The New Thing
Runner Up
Tinder
The New Thing
Education
Winner
Duolingo
Wrap2Earn Technologies
Runner Up
Parul University
Wideangle Studios
Ecommerce
Winner
Flipkart
The New Thing
Runner Up
Croma
Posterscope
Fashion
Winner
American Eagle
VaynerMedia
Runner Up
Spykar
Brandmovers
Fintech
Winner
Cashfree Payments
Talented
Runner Up
Protean eGov Technologies
Ogilvy & Mather
Beauty & Cosmetics
Winner
Lakmé
Communique Marketing Solutions
Runner Up
Maybelline New York
Communique Marketing Solutions
Personal Care
Winner
Margo
Network Advertising
FMCG — Food
Winner
Ching's Secret
Purnima Advertising Agency
Runner Up
KFC
Mad About Digital
Beverage
Winner
Don Julio
Swordfish
Runner Up
Seagram's Xclamat!on Mixers
Wavemaker
Gaming
Winner
HP India
Omnicom Production / Magnon (India)
Health or Wellness Product
Winner
Himalaya Ashwagandha
Social Panga
Runner Up
Bausch & Lomb
Kinnect
Health or Wellness Service
Winner
Siemens Healthineers
In-house
Runner Up
Avatar Skincare
Infidigit
Home & Living
Winner
Godrej Locks and Architectural Solutions
Adfactors PR
Runner Up
Decorpot
Infidigit
Insurance
Winner
PNB MetLife
Walk The Talk
Runner Up
GIC
Posterscope
Media & Entertainment
Winner
Avatar: Fire & Ash
Star Studio18
Runner Up
Warner Bros
Posterscope
Real Estate
Winner
Envelop
In-house
Runner Up
Sattva Group
Havas
Retail
Winner
Raymond Lifestyle
Art-E Media
Runner Up
Chinese Wok
Brandmovers
Sports
Winner
PUMA
In-house
Runner Up
Adani ACC Cement
Story Digital
Telecom
Winner
Tata Tele Business Services
Gozoop Online
Travel
Winner
Goibibo
In-house
Runner Up
Cleartrip
In-house