Best brand on social media
Winner : MTV India
MTV India swept The Mommys with 6 awards to their name. They elevated their social media game in 2022, winning the Mommy for the best social media campaign, in addition to awards for best use of AI in a campaign, best sports campaign and two for best promotion of a TV show on social media.
The other big winners were Viacom18 Digital Ventures, Fevicol, Kotak Mahindra Bank, boAt and Asian Paints.
Best agency on social media
Winner : Schbang
It’s a hat-trick! Schbang won 10 Mommys this year, to once again become the agency with most win at The Mommys for a third consecutive year. The agency has now won 27 Mommys in just three years.
The other big winners were Kinnect, Digitas India and ARM Worldwide.
BEST MOMENT MARKETING POST
Winner
Brand : Domino’s Pizza
Agency : Schbang
Runner Up
Brand : Fevicol
Agency : Schbang
BEST oCCASION THEMED CONTENT
Winner
Brand : TTK Prestige
Agency : DDB Mudra Integrated Bangalore
Runner Up
Brand : Bausch + Lomb
Agency : Kinnect
BEST USE OF SOCIAL MEDIA FOR SOCIAL GOOD
Winner
Brand : Fastrack
Agency : Brandmovers
Runner Up
Brand : Black & White
Agency : Virtue Worldwide
Brand : HSBC India
Agency : Wunderman Thompson
FUNNIEST SOCIAL MEDIA CAMPAIGN
Winner
Brand : goibibo
Agency : In-house
Runner Up
Brand : Viacom18 Digital Ventures
Agency : In-house
BEST LONG FORM VIDEO CONTENT
Winner
Brand : Preganews
Agency : In-house
Runner Up
Brand : Aditya Birla Group
Agency : Mindshare
BEST SHORT FORM VIDEO CONTENT
Winner
Brand : Diageo - Johnnie Walker
Agency : Omnicom Media Group
Runner Up
Brand : Diageo - McDowell's No1
Agency : Omnicom Media Group
BEST COPYWRITING ON A SOCIAL MEDIA POST
Winner
Brand : Dunzo
Agency : In-house
Runner Up
Brand : Preganews
Agency : Team Pumpkin
Brand : Kotak Mahindra Bank
Agency : Tonic Worldwide
BEST TWITTER THREAD INITIATED BY A BRAND
Winner
Brand : Viacom18 Digital Ventures
Agency : In-house
BEST USE OF DIGITAL OUT OF HOME
Winner
Brand : Amazon Prime Video India
Agency : SoCheers, PivotRoots
BEST SOCIAL MEDIA POST WHICH WAS NOT TAKEN LIVE
Winner
Brand : Fevicol
Agency : Schbang
Runner Up
Brand : Dabur Vatika
Agency : Schbang
THE OUT OF THE BOX AWARD
Winner
Brand : boAt
Agency : Digitas India
Runner Up
Brand : Wakefit
Agency : Spring Marketing Capital
Best social media post
Winner : Volkswagen India, DDB Mudra
When Volskwagen retired the beloved Polo, it crafted a heartfelt resignation letter in its characteristic playful tone to give closure to its makers, its drivers, its siblings and its fans.
Runner Up : Google India, Stonks
An occasion and product integration like no other, this post became Goodle India’s most shared and engaged-on post of 2022.
BEST SPORTS CAMPAIGN
Winner
Brand : Budweiser
Agency : draftLine India, MSL, Starcom, Jungle
Runner Up
Brand : MTV India
Agency : ARM Worldwide
BEST AWARENESS CREATING CAMPAIGN FOR A SOCIAL CAUSE
Winner
Brand : HDFC Bank
Agency : Kinnect
Runner Up
Brand : Aditya Birla Group
Agency : Brandmovers
BEST PROMOTION OF A WEB SERIES ON SOCIAL MEDIA
Winner
Brand : Viacom18 Digital Ventures
Agency : In-house
Runner Up
Brand : Disney+ Hotstar
Agency : Wubba Lubba Dub Dub
BEST MOVIE PROMOTION ON SOCIAL MEDIA
Winner
Brand : Netflix India
Agency : Only Much Louder
Runner Up
Brand : Disney+ Hotstar
Agency : Wubba Lubba Dub Dub
BEST PROMOTION OF A TV SHOW ON SOCIAL MEDIA
Winner
Brand : MTV India
Agency : ARM Worldwide
Runner Up
Brand : MTV India
Agency : ARM Worldwide
BEST CAMPAIGN FOR A PRODUCT/SERVICE LAUNCH/RELAUNCH
Winner
Brand : Pulsar - Bajaj Auto
Agency : Ogilvy Content Force - India
Runner Up
Brand : UnCrave - A Licious Brand
Agency : Mad About Digital
BEST USE OF SOCIAL MEDIA TO DRIVE SALES
Winner
Brand : Philips Domestic Appliances
Agency : Ruder Finn India
Runner Up
Brand : London Dairy India
Agency : Schbang
BEST METAVERSE CAMPAIGN
Winner
Brand : Fastrack
Agency : Brandmovers India
Runner Up
Brand : Blenders Pride Glassware Fashion Tour
Agency : Blink Digital
BEST REGIONAL CAMPAIGN
Winner
Brand : Duolingo India
Agency : Digitas India
Runner Up
Brand : Cadbury Perk
Agency : Entertainment Network India Ltd
BEST CSR CAMPAIGN
Winner
Brand : Tata Tea Jaago Re
Agency : Wavemaker
Runner Up
Brand : HSBC India
Agency : Wunderman Thompson
BEST CAMPAIGN TARGETING MSMEs
Winner
Brand : Protium Finance
Agency : In-house
Runner Up
Brand : Kotak Mahindra Bank
Agency : Ideasmith
Best social media campaign
Winner : MTV India, DDB Mudra Group
Inspired by the colloquial phrase in rap culture – “bohot hard”, MTV introduced a new rapper ‘BotHard’, who was the world’s first AI based rapper. Culture and technology intertwined to bring MTV’s show to life!
Runner Up : Hyatt India, Animal Advertising, Performics, Current Global
Hyatt’s idea of ‘we put ourselves in your shoes’ for your weddings was brought to life with their hotel staff performing a myriad of wedding related activities in a campaign that won hearts all across
BEST USE OF A CELEBRITY
Winner
Brand : Kotak Mahindra Bank
Agency : Tonic Worldwide
Runner Up
Brand : Britannia Biscafe
Agency : Schbang
BEST USE OF INFLUENCERS ON SOCIAL MEDIA
Winner
Brand : Airtel India
Agency : Look Who's Talking & Essence Global
Runner Up
Brand : Fortune Edible Oils & Foods
Agency : Social Beat
BEST USE OF UGC CONTENT
Winner
Brand : Fevicol
Agency : Schbang
Runner Up
Brand : Google India
Agency : Stonks
BEST USE OF REELS
Winner
Brand : Asian Paints
Agency : Kinnect
Runner Up
Brand : Dunzo
Agency : In-house
BEST USE OF INSTAGRAM STORIES
Winner
Brand : Tinder
Agency : OML
Runner Up
Brand : boAt
Agency : In-house
Brand : Dominar - Bajaj Auto
Agency : Ogilvy Content Force
BEST USE OF MEMES
Winner
Brand : Vodafone Idea
Agency : Ogilvy
Runner Up
Brand : MTV Beats
Agency : Sociowash
BEST USE OF AI IN A CAMPAIGN
Winner
Brand : Symphony Limited
Agency : Prachar Communications
Runner Up
Brand : MTV India
Agency : DDB Mudra Group
BEST USE OF AR FILTERS ON INSTAGRAM
Winner
Brand : boAt
Agency : ARtmeTech
Runner Up
Brand : Federal Bank
Agency : Dentsu Webchutney
BEST USE OF MICROSITE FOR A CAMPAIGN
Winner
Brand : Titan Eye+
Agency : Ogilvy Bangalore
Runner Up
Brand : Tinder India
Agency : Yuvaa
BEST USE OF GOING LIVE ON SOCIAL MEDIA
Winner
Brand : Fantasy Akhada
Agency : Wirality Media Private Limited
Runner Up
Brand : Protium Finance
Agency : In-house
BEST BRAND PRESENCE ON INSTAGRAM
Winner
Brand : Mamaearth
Agency : Social Panga
Runner Up
Brand : Fevicol
Agency : Schbang
BEST USE OF YOUTUBE BY A BRAND
Winner
Brand : Asian Paints
Agency : Kinnect
Runner Up
Brand : Angel One
Agency : Qrius Creative Labs
BEST USE OF LINKEDIN BY A BRAND
Winner
Brand : Jar
Agency : In-house
Runner Up
Brand : Great Learning
Agency : In-house + Interactive Avenues
Best Video Content
Long Form Video
Winner : Prega News, In House
Short Form Video
Winner : Diageo – Johnnie Walker, Omnicom Media Group
Best Social Media Brands
The best brands on social media across key domains
aGRICULTURE
Winner
Brand : Big Basket
Agency : Hiveminds Innovative Market Solutions
AUTOMOBILE
Winner
Brand : CEAT
Agency : Kinnect
BANKING AND FINANCIAL SERVICES
Winner
Brand : DBS Bank
Agency : HOWL Digital
CONSUMER DURABLES AND ELECTRONICS
Winner
Brand : Panasonic
Agency : Organic by MSL
EDUCATION
Winner
Brand : Duolingo
Agency : Digitas India
FASHION
Winner
Brand : HRX BRAND BY HRITHIK ROSHAN
Agency : HOWL Digital
FMCG - BEAUTY, COSMETICS AND PERSONAL CARE
Winner
Brand : Mamaearth
Agency : Social Panga
FMCG - FOOD AND BEVERAGE
Winner
Brand : Society Tea
Agency : Django Digital
GAMING
Winner
Brand : Loco
Agency : In-house
HEALTH AND WELLNESS
Winner
Brand : Bausch + Lomb
Agency : Kinnect
HOME AND LIVING
Winner
Brand : Asian Paints
Agency : Kinnect
HOSPITALITY
Winner
Brand : StayVista
Agency : In-house
INFRASTRUCTURE
Winner
Brand : Goyal & Co. Ahmedabad
Agency : Zero Gravity Communications
MEDIA & ENTERTAINMENT
Winner
Brand : Viacom18 Digital Ventures
Agency : In-house
REAL ESTATE
Winner
Brand : Housing.com
Agency : Schbang
RETAIL AND ECOMMERCE
Winner
Brand : Shopsy by Flipkart
Agency : In-house
TELECOM
Winner
Brand : Vodafone Idea
Agency : Ogilvy
TRAVEL
Winner
Brand : Indigo
Agency : In-house
FINTECH
Winner
Brand : Paytm
Agency : In-house
Top Brands
MTV India topped the charts this year with 6 Mommys followed by Viacom Digital Ventures, Fevicol, Kotak Mahindra Bank, boAt and Asian Paints.
Top Agencies
Schbang topped the list with a whopping 10 Mommys, followed by Kinnect which won 7 Mommys this year.
Digitas India and ARM Worldwide won 3 Mommys each.
