Snapchat’s popular Landmarker made its way to India, just in time for the festive season. Spotify has collaborated with Snapchat and brought the Gateway of India to life with its augmented reality (AR) Landmarker Lens.
For Spotify, which entered India earlier this year, this is a surefire way to make music more ubiquitous, and ensure a delightfully creative music experience. Live between October 14-23, Snapchat’s Landmarker technology will enable the AR experience which will transform the iconic landmark, in real-time.
To enable the feature, when Snapchatters are close to Gateway of India, they will find a Spotify icon as the first placement in their Lens carousel. When they select the Spotify sponsored lens on the screen, the user will be prompted to find the monument. As Snapchatters point their phone’s camera at the Gateway of India, they will be able to see the monument come to life emanating the bright festive spirit through the ‘Diwali Drive’, ‘Diwali Shuffle’ and ‘Diwali Bash’ playlists, complemented by an upbeat soundtrack that they can then share with family and friends.
Check it out :
Spotify has always approached marketing in a very personalised and relatable way, and this Landmarker too is a step towards engaging with the audience. It’s been intriguing to see how augmented reality has made its way into mainstream marketing
Spotify is most popularly known for their on-point playlists. For Diwali, they have curated multiple playlists that users can enjoy, ranging from devotional aarti music to a compilation of catchy party numbers. You can check these playlists out below:
1) Diwali Bash
4) Diwali Chill