Sometimes it pays to forget that it is Valentine’s Day.
This was true for some lucky couples in UK last year who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back by opening its own restaurant catering exclusively to forgetful couples.
Snickers parked a Valentine’s van on a busy street and posed the question “Need a table for tonight?” Passersby could grab a reservation card off the van, good for a table for two at an exclusive pop-up restaurant called Oublié—a fancy sounding word that means forgotten in French.
Oublié turned out to be quite the special place. The three-course dinners were entirely complimentary, and were made by one of London’s top chefs.