You would never click on a banner promising you one Snickers for the price of two, would you? But still many will do (psychology and all that). But here’s where the brand integration lands – Snicker is convinced that it’s probably a sign that you are too hungry to notice an idiotic deal, or perhaps too hungry to even be making sense.
As an extension of their “You’re Not You When You’re Hungry” campaign, Snickers is circulating a banner ad offering to let you “Get one for the price of two”. Clearly that’s a bad deal, and clicking on it takes you to a video message from a comforting life coach who’s frankly worried about why you’d be interested in such an offer.