It’s raining plastic!
Did you know that the UK dumps 1.8 million kilograms of plastic waste in other countries every single day?
To showcase just how much plastic that is, Greenpeace has created a new ad aptly titled ‘Wasteminster: A Downing Street Disaster’.
The satirical campaign calls out the government’s claims to be a leader in sustainability and aims at pressuring the UK to ban plastic waste export.
It also claims that the plastic waste that the government says is being recycled, is actually being burned and dumped overseas.
The two minute-long film begins with a dummy of Boris Johnson at a press conference outside 10 Downing Street, where a bottle of plastic falls from the sky and bounces off his head. This is followed by a waterfall of plastic, gushing in through the windows toppling a dummy of politician Michael Gove.
The overwhelming amount of plastic is representative of the real amount of plastic waste the UK generates and exports to poorer countries.
The ad ends with a call to action – encouraging people to hold the government accountable for the crisis.
