OPPO unveiled the interactive features of the new OPPO Reno12 Series – in the most interactive way!
To build on this unique theme, OPPO hinted at a fun collaboration with Ranbir Kapoor in this teaser:
After creating intrigue, the brand dropped a series of films that brought the various features of the new series to life, while establishing a camaraderie between Ranbir and his AI companion.
Starting with the AI Eraser 2.0 that removes background distractions to ensure the perfect vacation snaps.
Each film highlights a problem, then showcases how the GenAI features offer an effective solution in various contexts.
For instance, the AI Best Face feature helps create the perfect shot through its recognition of human faces, expressions, and ability to turn closed eyes into open ones. Because, let’s be real, no one likes their eyes shut in photos!
OPPO India also became the first brand to enter the Asia Book of Records and the India Book of Records for creating 13,000 AI avatars in a single day – with its AI Studio feature.
This innovative feature allows users of the Reno12 series to transform any photo into a digital avatar with the device’s Generative AI technology.
The overall launch campaign emphasizes OPPO’s various GenAI features that enhance productivity and efficiency, including:
- AI Summary: to provide concise summaries of lengthy content such as reports and articles
- AI Writer: to complete sentences, offer word suggestions, and guarantee grammar correctness
- AI Clear Voice: to ensure clear conversations by reducing background noise
- AI LinkBoost: that identifies data types to optimize network use and cut down data lags
Truly AI-conic!
Using the right star power, informative content, and unique AI avatar, OPPO put the spotlight on the Reno12 series and its attractive deals:
OPPO Reno12 Pro- 256GB (INR 36,999), 512 GB(INR 40,999) Sale starts July 18
OPPO Reno12- 256GB (INR 32,999) Sale Starts July 25
The sale is across Flipkart, OPPO Estore, and mainline retailers!
Click here for more details about the Reno12 series on Flipkart.
