There’s a partnership getting the nation’s attention for all the right reasons: Nexus Malls x Amitabh Bachchan.
Earlier this year, the retail platform unveiled a whole new brand identity, representing its goal to keep things fresh, exciting, and magical for customers. In that spirit, the brand roped in the legendary Amitabh Bachchan as its new brand ambassador.
Nexus Malls further aims to curate experiences that spread joy and happiness among people; and for that very reason, Amitabh Bachchan has been appointed as the new… drumroll please… ‘Happyness Ambassador’!
The first brand film featuring Mr. Bachchan is as iconic as you’d expect it to be.
A household name and an inspiration for millions – Amitabh Bachchan is someone who transcends the barriers of age and geography to resonate with many.
His tie-up with Nexus Malls is one-of-a-kind; this is the first time the national star is associating with a brand in this category and industry.
Both Nexus Malls and its ambassador are aligned in their objective to provide customers with a ‘Har Din Kuch Naya’ experience, making this collaboration a strong one.
Here is what Amitabh Bachchan had to say:
“I am delighted to endorse Nexus Malls. Together, we will try and further aim at curating new experiences for the customers each time they visit Nexus Malls”.
With a retail space across 13 cities, Nexus Malls, owned and managed by Blackstone Real Estate funds, is one of India’s largest retail real estate platforms.
To partner with a superstar of such a grand scale, Nishank Joshi, CMO of Nexus Malls expressed his delight:
“He has a remarkable ability to connect with different age groups. We are proud to partner with one of India’s biggest icons to help us deliver Har Din Kuch Naya experiences to our customers”.
Nexus Malls, the retail arm of Blackstone India, has an impressive portfolio of 9.8 million square feet of Grade A retail space across 13 cities, including Mumbai, Bengaluru, Pune, Hyderabad, Amritsar and Chandigarh among others.
It will exciting to see what the tremendous persona of Mr. Bachchan does to the Nexus Malls universe – across the teams, channel partners and customers!