Prior to the launch of the third season of Money Heist, Netflix took over the conveyor belts at Frankfurt airport with red trunks branded with the names of the characters. The trunks contained fake paper money and were meant to confuse and surprise people waiting for their luggage.
The activation created a huge buzz in the airport and on social media. Two of the suitcases were even stolen!
In addition to the luggage, wanted posters with the gang members were also plastered in and around all the terminals.