In one of the biggest collaborations ever, YouTube, Google, United Nations, Tribeca Enterprises and Goodby Silverstein & Parters have joined hands to release “Life Below Water – The Arrival of a New Species” narrated by Morgan Freeman.
The narration by Morgan Freeman is absolutely stunning not just in terms of the delivery but the content itself. Here’s how he talks about plastic – “They have no brains, teeth or nervous systems. And yet they travel hundreds of miles, and live for thousands of years.”
Check it out :
The World Economic Forum has predicted that by 2050, there will be more plastic in the ocean than fish. This fact emphasises the urgency of a campaign such as this one. The campaign will be featured at the the Tribeca Film Festival as well, in addition to other events across the globe.
Have a look at these movie posters that were designed for the campaign :
