This project is particularly small in scale, but big in impact. AAUW is fighting to promote equity and education for women and girls. A pillar of that fight is equal pay. Lady Dollars shows the harm of the gender pay gap on a practical level. Check out the full details in the video below :
In addition to the Chrome Extension, which adds 20% to product prices, the campaign website provides information, resources, and a video, all designed to educate and encourage action to close the gender pay gap. The extension will be updated throughout the year to reflect every Equal Pay Day.
The team didn’t stop at just “women”, they continually updated the extension to illuminate the the gap for black women, latina women, Native American women and so on.