India’s youth is opting to express their unique personalities through fashion. Self-expression has become an important part of their lives, especially as they try to create a unique identity for themselves. One of these expressions is coming through the innovative use of colors.
To complement their creative expression, Johnson & Johnson Vision, India launched BUBBLE POPTM zero power colored contact lenses in 6 unique shades – 3 in bold neons for the night and 3 in subtle pastels for the day. The trendy lens range has been launched in these 6 hues specifically for the Indian consumer, keeping in mind our unique skin-tone and hair color.
Taking inspiration from these lenses, the brand has co-created 6 unique looks representing each BUBBLE POPTM shade, with celebrity stylist Aalim Hakim. It will help Gen Z-ers and Millennials to stand out and effortlessly up their style game.
The six looks : 70’s Hippie, Indian Boho Fusion, Free Spirit of 90s, 90s Bollywood, Bling of 70s, and Showstopper.
An exciting product needs some exciting marketing, and the brand opted for some solid influencer marketing. The campaign was spearheaded by influencers like Radhika Madan, Surbhi Jyoti, Anushka Sen, Sakshi Sindwani and Debasree Banerjee, who recreated the looks with their own style twist from the 6 looks launched by the brand in partnership with Aalim Hakim.
The BUBBLE POPTM Eye Makeover challenge leveraged the fan following of popular influencers, who encouraged their followers to create their own rendition of the looks using their favourite shade of BUBBLE POPTM contact lenses.
Through their partnership with leading influencers, the campaign garnered eyeballs across the digital spectrum, with more than 7.6 million impressions, 3.3 million views and 7.5 lac engagements.
Consumers are adopting fashion trends faster than ever before. These one-of-a-kind BUBBLE POPTM colored contact lenses are a creative reflection of each individual’s style, giving them a quick and easy opportunity to up their fashion quotient.