In today’s day and age, there’s one thing that really connects us all – a need for speed in our lives. With everything around us moving and changing rapidly, we are inevitably always craving a rush. Think about it – this is why when we’re young, we try to fulfill this innate desire through our toy cars and bikes! It’s this simple but powerful human insight that JK Tyre has captured in their latest campaign.
JK Tyre’s latest campaign takes us on a ride through time, from the perspective of a young 3 year old protagonist. The video is a beautiful, captivating story of a young boy who tries to experience the thrill of speed over his growing years but ends up facing some roadblocks, whether it is his tricycle wheels or bike wheels or even his quad bike wheels failing him. But he keeps at it, and eventually finds his perfect companion with JK tyre. This boy is none other than international racing champion Armaan Ebrahim. The video showcases how the young boy could achieve his need for speed with JK Tyre.
Check out the video below:
The campaign video creates an emotional connect by taking the audience on a journey with Armaan – him chasing his fast dreams, persevering and finally growing up to be an International Racing champion. The video seamlessly portrays how JK Tyre comes through for that 3 year old starry eyed boy and satiates his need for speed.
Finally, tyres that keep up with you!