Picture the world around you for a second. Everyone around you, cutting across demographics, has a short attention span and is on the go. Now imagine this is the audience you’re selling your offering to. Tough, right? One the most important lessons for any marketer or business owner in 2019 is learning how to tell your story right in today’s digital context. Social media and digital marketing are at the heart of this endeavour today. It’s imperative for marketers today to understand how to make a mark in the most efficient way possible. It’s this very learning that Hughes Global Education is seeking to provide, in association with IIM Calcutta through their Executive Program in Digital & Social Media Marketing Strategy.
Indian Institute of Management Calcutta, a premier management institute of India and Hughes Global Education, a real-time Interactive Onsite Learning platform have created a 6 month certification course in digital and social media marketing that cuts across topics like how to devise marketing strategy across digital and social media platforms, leveraging analytics and measuring campaigns, planning content for the best return on ad spend and basically the whole hog from generating awareness to leads and ultimately sales – all online. It’s quite an apt course for anyone business owner or professional in the product /sales/marketing fields looking to run or buy campaigns
EPDSMMS is a must-do if you want to dabble in and master the art of telling your story to the right audience. The certification by IIM Calcutta would not only hone general management skills but also expose you to the art of planning and executing the right social media and digital marketing campaigns, and give you the platform to learn from best practices. Pretty much a toolkit to survive in this millennium of everyone glued to their screens and increasingly short attention spans.
The course is run in 3 modules, one of which is Live online and two on-campus to give you the life at IIM experience. The content and delivery is very interactive, complete with case studies, simulations, projects and group activities, all designed to give the students a very real feel into the digital world. You can catch all the details about the curriculum and admission process here.