It’s been a whirlwind of a year marked by countless unprecedented challenges. Right from adjusting to working from home, to not seeing our loved ones for months together, to say it has been difficult would be an understatement. While health has become a top priority in society since the onset of the pandemic, mental health still takes a backseat as compared to physical health.
To bring about a culture shift and promote a healthy conversation on mental and emotional wellbeing, Philips, the consumer electronics brand, has teamed up with women’s lifestyle platforms to launch the #KhayaalRakhna campaign, which advocates the idea of self-care and self-love.
As depicted in the campaign film, self-care comes in many forms. Be it taking a much needed break from work to do something fun, catching up with friends over video call, or even scheduling a session with a therapist for a heart-to-heart – these activities can help keep our sanity in check.
While picking up new hobbies and playing virtual games during the lockdown has been fun, Philips understands that staying at home has not come without consequences on our mental state. Many have faced feelings of anxiety, depression and grief during this time, and the brand is taking this on in a meaningful way.
Through a rich repository of articles, videos, social media posts, live sessions and webinars, the #KhayaalRakhna campaign aims to spread awareness and support individuals during these troubling times. The brands have also partnered with leading healthcare providers to sponsor complimentary one-on-one consultations with a team of wellness experts.
It’s great to see how a brand that has been offering solutions for its consumers’ physical wellbeing is equally invested in its consumers’ mental wellbeing – promoting the notion that mental health is as important as physical health.