If there’s one thing that can turn even the most non-superstitious person into a superstitious one, it’s got to be a game of cricket.
Have you ever continued sitting in an uncomfortable way because it’s been turning out lucky for India?
Have you re-worn a particular t-shirt because India won the match last time you wore it?
Every cricket fan in India can relate to these superstitions.
OREO has taken this insight and this vibe of ‘bringing in luck’ to a whole new level with their latest campaign:
OREO is launching in India for the first time ever (again)!
Here’s the context:
OREO launched originally in 2011. India won the Cup in 2011! So, OREO is now re-enacting the events of 2011 to help recreate team India’s iconic victory of 2011.
Sounds crazy? We aren’t making this up.
OREO got their OG brand ambassador aka Captain Cool aka MS Dhoni himself to launch (once again)the cookies in an exclusive press conference.
Bring Back 2011
In his signature cool and calm demeanour, Dhoni explains the logic behind the whole campaign:
To create history, you need to re-create history.
Our favourite bit about this video has got to be Dhoni with the 2011 hairstyle and jersey.
OREO is playing with the ‘same’ concept to position themselves as die-hard fans doing their bit to help India lift the trophy once again, just like they did 11 years ago.
The campaign evokes nostalgia, anticipation, and a whole lot of patriotism
Every Indian fan remembers the events of 2011 like it was yesterday. OREO sought to reinforce the feeling of excitement and get every cricket lover in the spirit ahead of the 2022 Cup.
The campaign is a fun blend of quirky and strategic, generating excitement and creating a high recall value because of the emotional appeal.
From the ‘exclusive’ press conference to MSD’s very lovable acting skills, what’s not to love. An iconic campaign that we hope turns out true: #BringBack2011!
