As India struggles with the pandemic, brands are stepping up to offer assistance with innovative ways.
Branding is not just about selling products. The consumers of brands are human beings, many of whom feel that businesses have an ongoing responsibility to support relief efforts in trying times.
As the adage goes, ‘A friend in need is a friend indeed.’
Scroll on to see how tech giants, MNCs and brands are helping out:
Amazon is procuring 10,000 oxygen concentrators and is covering the cost of vaccination for over 10 lakh people in India. This includes employees, associates and those in their partner network ecosystem.
Tata Group has imported 24 cryogenic containers to transport liquid oxygen to help with the oxygen shortage in India.
With OYO Care, the company is offering a safe place to anyone who needs to be isolated in order to protect their loved ones from the virus. The company has also been providing healthcare workers space near hospitals or covid centres.
Mankind Pharma has pledged to donate a sum of Rs 100 crore for the families of deceased doctors, police officers, pharmacists, and other healthcare workers.
Google has pledged a relief fund of Rs 135 crore for medical supplies, supporting high-risk communities, and grants to help spread critical information about the virus.
Vistara has offered to fly healthcare workers from government organisations, free of cost, across its domestic network amid the pandemic. The airline will also aid with the transport of important equipment across the country.
Paytm Foundation is raising 10 crores to donate oxygen concentrators across the country under the Oxygen for India initiative. The online payment platform is urging users to donate money through a dedicated portal, promising to match each contribution made.
For every P&G employee in India, the company is contributing towards the vaccination of 100 Indians. The FMCG giant will contribute towards the vaccination of over 5 lac Indian citizens by pledging Rs 50 crores.