Each year, Independence Day calls for a celebration of freedom and a tribute to the freedom fighters who helped us achieve it.
This year, on the 75th Independence Day of India, brands focused on inspirational and uplifting themes, especially those that reflect deeply on the meaning of freedom in today’s day and age.
Here’s our pick of four campaigns campaigns that stood out:
Upstox
Upstox launched its Independence Day campaign #StartKarkeDekho to inspire individuals to take that first step towards their financial journey and encourage them to invest in their future. By showing how simple it is to take the first step, the campaign hopes to foster an investment culture across the country.
Godrej Group
This digital film hopes to inspire the youth of India to cherish their freedom and understand the essence of an independent nation. Through poetry, it highlights various aspects that Indians can relate to and urges citizens, especially the youth who are the future of our country, to take a pledge to be better and work towards reaching our ideals.
Voltas Beko
Voltas Beko’s clutter breaking campaign begs the question: What does freedom truly mean? This Independence Day, Voltas Bekos is encouraging all of us to break free from expectations and embrace ourselves the way we are, for there is no greater freedom than the freedom to be ourselves.
BookMyShow
This film by BookASmile, the charity initiative of BookMyShow, and NGO YUWA, highlights the role of sports in the journey of freedom. Titled ‘Independence Through Sports’, the film depicts the impact that the football program executed by YUWA and supported by BookASmile has made in the lives of girls in rural India, and allowed them to dream big, play fiercely and hope for a better future.
