The Indian Premier League is one of the biggest events in the country, where the sheer drama of the tournament brings fans together for house parties, celebrations, victories and heart-breaks. With everyone glued to their screens, the event also promises a high amount of eyeballs for brands looking to communicate with their audience.
A plethora of ad campaigns are released each year, but only a few standout and are able to deliver.
Here’s our pick of the best campaigns that stood out and caught everyone’s attention during IPL 2022:
CRED
CRED’s ad featuring Ravi Shastri dropped towards the end of the season, but boy did it create some waves. India’s former head coach switched on his fun side, and delivered with quirky one-liners and solid screen presence.
Spotify
Spotify’s campaign was a series of relatable ads with annoying situations you could easily find yourself in. It had one simple takeaway – music can make everything better, whether you are stuck in traffic, bored while shopping, or caught in the middle of an awkward argument.
McDowell’s No1 Soda
Through a high-octane collection of cheers and chants, McDowell’s No1 Soda’s campaign was right at the intersection of No1 Yaari and Cricket – here’s how.
being
being took the campaign inside the stadium itself, with an eye-catching sign which got featured on live TV as well. Low cost, high impact – just how we like it!
Zepto
Zepto opted for a rather melodious route to light up homes, both with their creativity and speed of delivery. The campaign featured 90s icons like Usha Uthup, Shankar Mahadevan and Kailash Kher who brought a very relatable cultural insight to life with their music.
Unacademy
We are wrapping this list with Unacademy’s entertaining wrap up, which kept its brand proposition at the core of it all while churning out key learnings from this season.
Which one was your favourite?
