Diwali this year was a different experience for everyone. Our homes lit up, but the smiles were seen virtually, and the happiness was shared on calls.
From a marketing perspective too, it was nothing we have ever seen before. Many campaigns had a strong 2020 flavour to it and virtual celebrations were the most opted for theme. Some others also used the occasion to spread awareness about small businesses who had been affected by the pandemic and perhaps had a less than usual bright Diwali.
Diwali 2020 saw brands and agencies create inspiring and innovative content. Here’s our pick of 6 Diwali campaigns that stood out and caught everyone’s attention:
HP
HP‘s Diwali campaign is one which everyone looks forward to, and they have produced yet another winner this year. This delightful video reminds us of what the festival has always stood for – selfless and unmeasured giving. Told through the eyes of an innocent child, the film sheds light on how our selfless gestures can go a long way in lighting up someone else’s Diwali.
Mastercard
Diwali is all about dressing up in your best ‘desi’ avatar, and spending quality time with loved ones – be it in person like most years, or virtually like this one. The campaign was released by Mastercard and Citi in association with 2&Two – A Times Group initiative – to encourage consumers to avail exciting offers this festive season across 40+ brands.
Parle
Parle introduced us to a family navigating their way through Diwali, from decorating the house to making a rangoli, albeit with a 2020 twist. Diwali is incomplete without family, and Parle brought that emotion out beautifully in this campaign.
Vivo
Diwali is synonymous with smiles and togetherness. In a year like this, Diwali is extra special with each of us really valuing the importance of spreading happiness with our loved ones. Vivo India’s campaign was delightful and smile-inducing, showcasing the sheer joy in making someone happy this Diwali!
Conceptualized and co-produced by Schbang, #SmileWalaDiya was all about bringing a smile to loved ones this Diwali.
Mahindra
We love the unique emotion that Mahindra Lifespaces expresses in their Diwali campaign. Our homes have been donning multiple hats this year, serving as our offices, theatres, schools, gyms, playgrounds and last but definitely not the least, the place where we sleep peacefully. #GharKoBoloHappyDiwali celebrates the new-found importance of our beautiful homes!
OnePlus
One of the most magical things about Diwali are the glittering and sparkling lights that we see all around us. In these times when we may not be physically near our loved ones, OnePlus and Snapchat have collaborated to create AR magic that lets you share life like sparkle from far. A delightful campaign this Diwali – #OnePlusBalconyDiwali
