Havells has brought back its popular ‘Hawa Badlegi’ campaign, with a very relevant messaging.
In a world where brands are harping on sustainability day after day, Havells is actually walking the talk and bringing sustainable solutions into its product offerings. The Stealth BLDC Range of fans consumes upto 60% less energy and contributes towards a greener and cooler planet.
But what caught our eye was how Havells marketed this, and weaved an engaging narrative around it.
The ad campaign showcases an authoritarian figure boast about installing hundreds of wind turbine to prevent the impact of global warming, when a reporter asks him about the fan right above their heads. Check it out!
Sure, the big projects are important and will go a long way in saving the planet, but small steps in our homes are equally important. The campaign communicates exactly that, in its own irreverent style. It urges the audience to take small steps in their own little ways to contribute towards reducing the impact of global warming.
It is important for brands to use their voice for positive change, and Havells has consistently done that. The ‘Hawa Badlegi’ campaign is a front runner when it comes it influencing positive change in the society and we hope this campaign brings about that impact as well.