A day devoted to making people smile and doing kind deeds, World Smile Day is a noble initiative with a humble intention to make the world a happier place. Even if it is only for one day.
To join in on the celebrations this year, Happydent’s campaign is embodying the very purpose of the whole initiative – “Do an act of kindness. Help one person smile!”
The #32HazaarBattissis campaign is encouraging everyone to showcase their smiles for an important reason.
They are inviting users to share a picture of them smiling and contribute to the cause of child education in a way that’s truly engaging, but above all, is wholesome and heart-warming.
How it works
For every picture that Happydent receives, ₹20 will be contributed to the Child Help Foundation.
The organisation is committed to empowering every child by giving them an education that will help them stand on their own two feet.
The goal is to achieve 32 Hazaar Battissis to brighten the maximum number of lives and be the reason for a child’s sparkling smile.
Smiles spreading smiles
Here’s how users contributed:
- By sharing a picture of their Battissis using the exclusive AR filter on Happydent’s page
- For the folks in Gurugram, there was a special Battissis photo booth set up at DLF Cyber City from 1st-7th October
A world lit up by smiles
Not only is the campaign raising awareness for a special day like World Smile Day, but it’s also doing so in a way that gives people a sense of satisfaction in having contributed to an important cause.
The #32HazaarBattissis is a tremendous initiative that’s adding some light (and smiles) to a world that is in desperate need of it!
To contribute to the cause and be the reason for someone’s smile today, share a picture of yourself using this filter.
