What are the tasks?

Task 1 : Design an Instagram post for “Louvre Abu Dhabi” campaign in the carousel format. 


Task 2 : Design an Instagram post for “Weeknd’s Super Bowl Performance” in the carousel format.


Are there any design guidelines? 


No, there aren’t any rigid guidelines that you need to follow. Just two things : 


  1. The output is for an Instagram Carousel 
  2. Each slide should be 1050(w) x 1350(h) px 


Use design elements, graphics, icons and images which can help in expressing the written content in a better way, making it easier for the readers to understand the campaign.


What is the expectation? 


The objective of this task is to assess your graphic designing skills. The task will assess how you can elevate what the written content is trying to express by using your designing skills. So please create the carousel in a way that brings those skills to the front. 


Anything else I should know? 


It’s a blank canvas, please feel free to create any type of a design. Don’t feel restricted with any instructions. 


Once you have created the designs, upload the carousels in the application form in PDF format.

What's the text content for the first task?


Slide 1 (Title) : 


This outdoor campaign turned a boring drive into a rich art experience


Slide 2 : 


85% of the Louvre’s visitors in Abu Dhabi come from Dubai. 


The drive on the highway from Dubai to Abu Dhabi can be very boring with only the large, barren desert in view.


Slide 3 : 


To make the drive more interesting, the museum placed copies of a few of its iconic masterpieces along the highway.


But here’s what made the drive interesting.


Slide 4 : 


They partnered with the top 3 radio stations in UAE, and commuters could listen to an audio guide to the various pieces of art on the way.


Slide 5 :


The boring highway stretch was adorned with more than 900 square meters of printed art, getting visibility from 12,000 cars daily.


Slide 6 :


The campaign resulted in 160,000 visitors – a 165% increase from the previous month.


(Please feel free to edit the text in any way that you want, if that makes the final design better. You can add text, remove text, edit text) 


Where can I find more information about the campaign? 


You can find all the information, including campaign images, about the campaign on the links below:

What's the text content for the second task?

Slide 1 (Title) : 

The Weeknd did not get paid for his Super Bowl performance.

In fact he contributed $7 million towards the production.

Here’s why

Slide 2 :

This isn’t the first time an artist wasn’t paid for a Super Bowl half time show. A lot of musicians do the much coveted performance for the exposure that it brings with itself.

More than 100 million people see the vent, which directly converts into money in other forms.

Slide 3 :

The exposure that Super Bowl brings for an artist, results in three things :

  • Exponential growth in streams of their songs on platforms like Spotify
  • Massive growth of followers on their social media handles like Instagram
  • Jump in ticket sales for upcoming concerts.

Slide  4 : 

Recency effect is everything, and people end up streaming these artists’ songs a lot more.

This results in increased earnings from music royalty.

Slide 5 : 

After JLo and Shakira’s performance in 2020, the former gained more than 2 million followers in one week, while Shakira gained more than half a million followers.

This results in increased endorsements.

Slide 6 :

You see an artist perform on TV, you want to see them perform LIVE. You go find out about their next concert, and book tickets straightaway.

This results in well, cash.

Slide 7 :

To put things in perspective, brands spent fore than 5 million dollars for a 30 second spot during the event.

Whereas The Weeknd spent 7 million dollars for a 15 minute spot during the event.

Sounds like good business to us.

(Please feel free to edit the text in any way that you want, if that makes the final design better. You can add text, remove text, edit text)