We’re living in times where marketing is truly everything. Look around and you’ll find everyone and everything is being marketed. With trends and technology changing by the second, its not only exciting but also imperative to think about the future of marketing. That’s exactly what Star FLOW – The Change Festival is all about. India’s only marketing festival that brings together the best brains in the industry to reflect upon core themes of marketing and where it’s headed.
If you’re a marketer worth their salt, then you’ve certainly heard of the inaugural edition of Star FLOW last year that had marketing professionals and gurus come together to brainstorm and learn from each other over 2 eclectic days of all things marketing. This year is set to be bigger and better. The festival promises a mix of learning content cutting across brand, consumer insight, innovation and what have you, beyond just communication and advertising.
Star FLOW will have something from everyone, ranging from CXOs and marketing gurus to young professionals and marketing enthusiasts. The cast of people to expect includes Sonam Wangchuk (Innovator, Education Reformist and Ramon Magsaysay Awardee), Nir Eyal (best-selling author of ‘Hooked’ and ‘Indistractable’), Charles Leadbeater (leading authority on innovation and creativity), Patrick Renvoise (co-founder of SalesBrain), Richard Shotton (author of The Choice Factory), Marty Neumeier (director of CEO Branding at Liquid) among many other dignitaries. There will be a host of themes covered in panel discussions and workshops too. The topics will cover exciting themes such as Persuasion in Marketing (Neuromarketing), Behavioural Science, Blockchain in Marketing, Rural Marketing, Design Thinking and Neuroscience. Expect inspiring stories and learnings to take back and apply in your lives.
When: 19-20 February 2020 | Where: The Leela Ambience in Gurgaon
To get you in the feels and give you a flavour of what to expect, check this out :