Evolut, the health and fitness platform, has launched the #MoveUp campaign to bring awareness among youngsters and promote fitness as a lifestyle, instead of a chore. Evolut provides workout modules, nutrition plans and access to health and fitness products, all on one single platform.
The #MoveUp campaign gamifies the fitness journey with video-game inspired Reels on Instagram, encouraging viewers to combat unhealthy habits.
Before you begin the game of fitness, you need to pick your fighter:
The Reels tap into nostalgic elements from our favourite video games from the ‘90s (think Mortal Kombat) to promote the app.
Reels are a great way to market your brand to a larger audience, especially tech-savvy Gen Z users.
But the brand’s marketing strategy doesn’t end there, Evolut is the official fitness partner for IPL team Delhi Capitals. The league captures millions of eyeballs each year. As part of its IPL campaign, the brand has launched ‘The Evolut Show’ on Instagram which hilariously sums up the team’s performance so far.
The platform’s choice of brand ambassador (Hardik Pandya) has also been spot on, who perfectly embodies the brand’s energy.
You can download the app here.