Durex Does Not Want To Return To The Old Normal

In their latest campaign, Durex urges everyone to not go back to normal.


Because for too long, that old normal wasn’t goo enough. Normal was making rubbish excuses for not wearing a condom. Normal was shaming women for even carrying one. Normal was one million needless STIs, every single day.

The video is rather intriguing. It pitches how the time is ripe to make changes, and urges us all to change for the better, for each other.

We have all been hating on 2020, but we can actually make this year a relevant one by making changes. Hence the campaign, let’s not go back to normal.


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