Axis Bank is back with another beautiful ad campaign featuring their brand ambassador – the stunning Deepika Padukone! The latest #ExperienceAxis campaign is an absolute treat for the eyes. The focus once more is on the delightful experiences that Axis Bank cards enable every day. From shopping to dining, everything has its own perk when you are using an Axis Bank card. The brand has packaged this pitch in a brilliant #ExperienceAxis campaign with Deepika Padukone doing everyday things that you wouldn’t expect her to do otherwise. Moreover, when it’s brought to life by Deepika Padukone, you can’t help but pay attention.
Customers are now gradually moving away from collecting materialistic possessions to gathering experiences & memories. This was the insight backing up the campaign, with Axis Bank positioning themselves as a window to that world of experiences.
The ads feature a variety of shots where Deepika is seen indulging in experiences that the brand promises could be all yours. From trying to get into a lovely turtleneck that she bought online, or indulging in some much deserved ‘me’ time savouring her favourite dishes delivered at home. We see her living every moment and giving us a glimpse into the world of #ExperienceAxis.
1. The one with Deepika Padukone’s not-so-guilty indulgence.
2. The one with Deepika Padukone’s joy of trying on a new sweater.
This year’s campaign is an extension of last year’s, where the thought was to differentiate the brand within its category, which has largely become only about cashbacks. This caused a much-needed shift from providing deals to highlighting experiences. The TV campaign has been winning views and hearts all over since the launch, supported by outdoor and digital. What we particularly like about the campaign is the crisp short duration of the ads, backed with that oh-so-soothing background score, and of course the inimitable Deepika Padukone!
Moreover, the brand has struck the right partnerships with players that have a strong foothold in their domains. While the Buzz Credit Card offers Flipkart vouchers up to Rs.8000 for online shopping enthusiasts, there is also a 20% discount on Zomato orders using any Axis Bank Credit or Debit Card.