It’s that time of the year again. You are out working, travelling in the heat, and it’s just unbearably hot. When you come back home, you are looking for comfort, and nothing gives more comfort than an AC which cools you down.
Lloyd AC, has roped in Deepika Padukone and Ranveer Singh to pitch the Lloyd Grande Heavy-Duty AC which does exactly that – cool you down.
In an adorable campaign featuring the real-life couple, they talk about the various features of the AC, ranging from its PM2.5 indicator, to how it chills even on the hottest of days when the temperature is 60 degrees celsius.
A feature loaded AC, with a power couple pitching that it is indeed the best AC. The ad picks on a very relatable insight to communicate this. The fact that we are all obsessed with researching every single product, and taking our due time before finally making a purchase.
The ad starts with Ranveer Singh personifying the same emotion, but as the ad progresses Deepika convinces him that this indeed was the right choice.
Lloyd AC is a tech first product made for millennials, and with their solid communication the brand turns a specification loaded ad into an ad which the user can easily recall.
