Starbucks Is Making A Subtle Yet Adorable Change To Their Cup Design For Valentine’s Day

Starbucks is taking a break from dishing out their beverages in minimal cup designs to more loved designs celebrating Valentine’s Day. For Valentine’s Day, Starbucks is introducing its ‘Heart Cup’ that simply swaps out the beverage code checkboxes at the back of its original cups for hearts. This change is surely Cupid-approved, and is poised to put a smile […]

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Benetton Crushes Stereotypes In This Impressively Impactful Campaign – #UnitedByPlay

Benetton has always been vocal about social causes and they have once again taken the opportunity to raise their voice against a deep rooted issue in our country – Communal Violence. Through a very unique campaign, the viewers are taken through all the stereotypes that we usually associate with Hindu-Muslim riots, only to crush these stereotypes […]

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Miss America Reinvents Itself Through Their Path Breaking ‘Miss Conceptions’ Campaign

Truthfully, beauty pageant contestants are the dumb ones from the crowd right? Well, think again. This is exactly the stereotype (among others) that the Miss America Organization hopes to banish with its latest social campaign “#MissConceptions” They have rolled out a series of short films in the lead-up to this year’s competition. It highlights contestants […]

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Knee or Cleavage

This is an image of a knee. In a brilliant campaign a Lingerie brand is fooling viewers into thinking otherwise

Conill Saatchi & Saatchi USA came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain. At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) is –  they are not what they look like! The print campaign places an underwear over an elbow, […]

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