Truthfully, beauty pageant contestants are the dumb ones from the crowd right? Well, think again. This is exactly the stereotype (among others) that the Miss America Organization hopes to banish with its latest social campaign “#MissConceptions” They have rolled out a series of short films in the lead-up to this year’s competition. It highlights contestants […]
Read More
The best way to communicate the USPs of your product is to simply demonstrate it. In a ‘hatke’ move compared to all other smartphone brands, who are talking about their features through unboxing videos and technical specs, which only a few understand, Huawei India chose an approach which was never seen before and was highly […]
Read More
More often than not, when your brand is stuck in a troll on social media, your immediate response is to get ahead of it by changing the conversation entirely. So when netizens begun tweeting about how everywhere you look on Netflix, there seems to be Radhika Apte in it, you’d think that Netflix too would […]
Read More
Conill Saatchi & Saatchi USA came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain. At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) is – they are not what they look like! The print campaign places an underwear over an elbow, […]
Read More
India has the second largest population of internet users in the world—and it’s only getting bigger. Around 40 million new users come online in India every year, and not just from metropolitan centers, but increasingly from rural areas as well. And they’re no longer predominantly men: in the next three years, Google India expects 45 […]
Read More
You would never click on a banner promising you one Snickers for the price of two, would you? But still many will do (psychology and all that). But here’s where the brand integration lands – Snicker is convinced that it’s probably a sign that you are too hungry to notice an idiotic deal, or perhaps […]
Read More
Over the last few years, ever since Jeep made its entry into the Indian Auto market, everyone has been raving about it. Not just you and me, Jeep has been a celebrity favourite as well. Historically, the brand has had various connections with movie stars, sportspersons and musicians in the West, and its exciting to […]
Read More
If we add up the amount of time spent across Facebook, Instagram, Twitter and all things similar, we’ll realize what a ginormous chunk of our lives is literally being spent doing nothing on social media! Likes, follows, shares, friend requests aaaaaaaa! In the midst of this social media madness, we’re losing out on the […]
Read More
You must be living under a rock if you are not following the FIFA World Cup 2018 and you must not be getting any internet connectivity there if you haven’t come across some amazing “on-point” gif’s from adidas. In order to catch the fan frenzy and be part of the culture of “collective viewing” and […]
Read More
Jaquar Lighting has just released a campaign #LightingUpYourLives starring Deepika Padukone, who signed with the brand in 2017. The brand aims to highlight its new line of diverse set of LED lighting solutions and manages to do that in a rather intriguing way. The commercial follows Deepika Padukone around a house, as she keeps following […]
Read More