A condom brand from the west, SKYN is bringing a new erectile dysfunction product to the market, with a very unique packaging. This packaging does exactly what the product promises. It comes in a container that never gets flaccid. This always-up packaging is a unique marketing effort which supports the marketing mantra of ‘don’t say […]
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Drivers in California who ran stop signs, or were found speeding were given a second chance by the police forces, if they were registered organ donors. The California police believes that these drivers earned a second chance, by giving someone else a second chance at life. In partnership with Donate Life California’s “Second Chances” programme, […]
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Ikea has just changed their logo, but the differences are so subtle, that many haven’t even noticed it. But take a closer look, and you will notice that there are several tweaks. These tweaks become pronounced when you juxtapose the old logo (left) with the new one (right) Here’s a version of the […]
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Marquee automobile maker MG (Morris Garages) Motor has further accentuated its British heritage and brand persona by announcing their new brand ambassador – Benedict Cumberbatch. The revered actor is right up there, perhaps with a cup of tea, as all things that’s quintessentially British. Given MG Motor is playing up its British essence in India, this […]
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The notion of actually writing out a note to someone seems quaint when you consider that communicating via emoji has now become the norm, but a Canadian stationary store called Take Note is hoping that its latest campaign will inspire people to put down their phones for a little and reconsider the power of putting […]
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Sometimes it pays to forget that it is Valentine’s Day. This was true for some lucky couples in UK last year who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back by opening its own restaurant catering exclusively to forgetful couples. Snickers parked a Valentine’s van […]
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Starbucks is taking a break from dishing out their beverages in minimal cup designs to more loved designs celebrating Valentine’s Day. For Valentine’s Day, Starbucks is introducing its ‘Heart Cup’ that simply swaps out the beverage code checkboxes at the back of its original cups for hearts. This change is surely Cupid-approved, and is poised to put a smile […]
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Benetton has always been vocal about social causes and they have once again taken the opportunity to raise their voice against a deep rooted issue in our country – Communal Violence. Through a very unique campaign, the viewers are taken through all the stereotypes that we usually associate with Hindu-Muslim riots, only to crush these stereotypes […]
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Source : Adweek Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters. The printed […]
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It’s that time of the year again, when Flipkart introduces its flagship Big Billion Days Sale. Each year it is bigger than the year before, and you think – “could it get bigger than this?”. And each year Flipkart surprises you with something grander and you got it – BIGGER. If the marketing efforts are […]
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