In a bizarre move from the usual, this Danish campaign is thanking smokers in their country. Something doesn’t sound right. right? Now, they aren’t really being thanked for smoking, but for the way the go about smoking. The insight that they have caught onto is that Danish adults who smoke, also hope that youngsters in […]
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Peloton is a fitness brand, which aims to bring the gym to your home. People can buy a Peloton exercise bike with an attached tablet, and can workout right from home following professional training on the screen. Their holiday ad however, has not gone down to well with the audience and is being touted as […]
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A grocery store in Vancouver, Canada is shaming their customers for a really good cause. It would at most other times be a very bad idea to embarrass your customers, but there’s always an exception. This one being – our beautiful environment. In an effort to get people to use reusable shopping bags when they […]
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Snickers has for long been championing the cause of ‘you are not you, when you’re hungry’, and this time they took it to the next level. The brand chose to test this theory on themselves, and proved it by selling customers Snickers….umm well it wasn’t Snickers, it was a bar of Bounty (remember that coconut […]
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Online shopping has ensured that we always get a wide variety of options to choose from for our next purchase, but the core factor basis most of young India continues to make their purchase decision still remains price. There are various factors which determine the price of a product on an online store, one of […]
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Diwali is a time for family – that time of the year when no matter which part of the world anyone is in, everyone gets packing and comes home to celebrate! While we all await the festival, parents look forward to Diwali the most. It is this festive spirit and the message of spending time […]
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One of the most beautiful things in the world is to see the sparkle of an ambitious dream in a young girl’s eye. What’s even more beautiful is to make that young dream come true, and to make every little wish of a young girl count. In MG’s video titled ‘Khwaishein’, we are introduced to […]
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Beauty lies in the eyes of the beholder – this is the exact insight upon which Canon’s latest campaign ‘Do Great With Canon’ is based on. In every single second, there are innumerable moments co-existing around us. These moments could be emotional, fun, quirky, silly, and sad, you name it! Canon believes that to capture […]
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Look around, there are festive campaigns, offers and deals everywhere. In such a scenario, it becomes imperative to break through the clutter and take a unique approach to reaching out to customers. Big Bazaar has done exactly that with its New Festive Launches, featuring popular comedian Bharti Singh & her husband Haarsh Limbachiyaa. The underlying idea […]
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Tanishq as a brand has always been part of their customer’s emotional journeys. The brand is a pioneer when it comes to expressing emotions which are not only relatable, but also desirable. Continuing this strong relation with their audience, the brand has initiated a beautiful Diwali led campaign called the #Jewelfie contest. The brand caught […]
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