Source : Adweek Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters. The printed […]
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It’s that time of the year again, when Flipkart introduces its flagship Big Billion Days Sale. Each year it is bigger than the year before, and you think – “could it get bigger than this?”. And each year Flipkart surprises you with something grander and you got it – BIGGER. If the marketing efforts are […]
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Truthfully, beauty pageant contestants are the dumb ones from the crowd right? Well, think again. This is exactly the stereotype (among others) that the Miss America Organization hopes to banish with its latest social campaign “#MissConceptions” They have rolled out a series of short films in the lead-up to this year’s competition. It highlights contestants […]
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The best way to communicate the USPs of your product is to simply demonstrate it. In a ‘hatke’ move compared to all other smartphone brands, who are talking about their features through unboxing videos and technical specs, which only a few understand, Huawei India chose an approach which was never seen before and was highly […]
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More often than not, when your brand is stuck in a troll on social media, your immediate response is to get ahead of it by changing the conversation entirely. So when netizens begun tweeting about how everywhere you look on Netflix, there seems to be Radhika Apte in it, you’d think that Netflix too would […]
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Conill Saatchi & Saatchi USA came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain. At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) is – they are not what they look like! The print campaign places an underwear over an elbow, […]
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India has the second largest population of internet users in the world—and it’s only getting bigger. Around 40 million new users come online in India every year, and not just from metropolitan centers, but increasingly from rural areas as well. And they’re no longer predominantly men: in the next three years, Google India expects 45 […]
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You would never click on a banner promising you one Snickers for the price of two, would you? But still many will do (psychology and all that). But here’s where the brand integration lands – Snicker is convinced that it’s probably a sign that you are too hungry to notice an idiotic deal, or perhaps […]
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Over the last few years, ever since Jeep made its entry into the Indian Auto market, everyone has been raving about it. Not just you and me, Jeep has been a celebrity favourite as well. Historically, the brand has had various connections with movie stars, sportspersons and musicians in the West, and its exciting to […]
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If we add up the amount of time spent across Facebook, Instagram, Twitter and all things similar, we’ll realize what a ginormous chunk of our lives is literally being spent doing nothing on social media! Likes, follows, shares, friend requests aaaaaaaa! In the midst of this social media madness, we’re losing out on the […]
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