The notion of actually writing out a note to someone seems quaint when you consider that communicating via emoji has now become the norm, but a Canadian stationary store called Take Note is hoping that its latest campaign will inspire people to put down their phones for a little and reconsider the power of putting […]
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Sometimes it pays to forget that it is Valentine’s Day. This was true for some lucky couples in UK last year who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back by opening its own restaurant catering exclusively to forgetful couples. Snickers parked a Valentine’s van […]
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Starbucks is taking a break from dishing out their beverages in minimal cup designs to more loved designs celebrating Valentine’s Day. For Valentine’s Day, Starbucks is introducing its ‘Heart Cup’ that simply swaps out the beverage code checkboxes at the back of its original cups for hearts. This change is surely Cupid-approved, and is poised to put a smile […]
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Benetton has always been vocal about social causes and they have once again taken the opportunity to raise their voice against a deep rooted issue in our country – Communal Violence. Through a very unique campaign, the viewers are taken through all the stereotypes that we usually associate with Hindu-Muslim riots, only to crush these stereotypes […]
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Source : Adweek Here’s one of the coolest airline campaigns you’ll see aimed at folks who are too impecunious to actually fly anywhere. Delta Air Lines has put scenes from nine exotic destinations on a wall in Williamsburg, Brooklyn, so that NYC singles can take selfies for their dating profile—looking like attractive jet-setters. The printed […]
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It’s that time of the year again, when Flipkart introduces its flagship Big Billion Days Sale. Each year it is bigger than the year before, and you think – “could it get bigger than this?”. And each year Flipkart surprises you with something grander and you got it – BIGGER. If the marketing efforts are […]
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Truthfully, beauty pageant contestants are the dumb ones from the crowd right? Well, think again. This is exactly the stereotype (among others) that the Miss America Organization hopes to banish with its latest social campaign “#MissConceptions” They have rolled out a series of short films in the lead-up to this year’s competition. It highlights contestants […]
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The best way to communicate the USPs of your product is to simply demonstrate it. In a ‘hatke’ move compared to all other smartphone brands, who are talking about their features through unboxing videos and technical specs, which only a few understand, Huawei India chose an approach which was never seen before and was highly […]
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More often than not, when your brand is stuck in a troll on social media, your immediate response is to get ahead of it by changing the conversation entirely. So when netizens begun tweeting about how everywhere you look on Netflix, there seems to be Radhika Apte in it, you’d think that Netflix too would […]
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Conill Saatchi & Saatchi USA came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain. At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) is – they are not what they look like! The print campaign places an underwear over an elbow, […]
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