Miss America Reinvents Itself Through Their Path Breaking ‘Miss Conceptions’ Campaign

Truthfully, beauty pageant contestants are the dumb ones from the crowd right? Well, think again. This is exactly the stereotype (among others) that the Miss America Organization hopes to banish with its latest social campaign “#MissConceptions” They have rolled out a series of short films in the lead-up to this year’s competition. It highlights contestants […]

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Knee or Cleavage

This is an image of a knee. In a brilliant campaign a Lingerie brand is fooling viewers into thinking otherwise

Conill Saatchi & Saatchi USA came up with a series of print ads for the High-end Argentinian lingerie brand Jane Pain. At first, they look like any lingerie ad – Just some provocative macro images. But the best part (pun intended) is –  they are not what they look like! The print campaign places an underwear over an elbow, […]

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