As part of adidas’ global #WeRepresent campaign, the brand has launched a new collection of VRCT jackets in India. These are iconic varsity jackets which bear the symbol of what different people stand for. The brand believes in self expression, and the fact that it is our unique life experiences that represent us. To create […]
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DocsApp India’s latest campaign is a much needed initiative in today’s world. There are numerous health related issues that we go through without talking to anyone about it. The reasons are plenty, many find it embarrassing, while many others don’t find the right person to talk about it. With their hard-hitting #BaatTohKaro campaign, DocsApp is […]
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It’s that time of the year again, with brands releasing their versions of what freedom means to them. There is a lot of chatter and uninspired work out there, with the same old messaging being delivered over and over again. Amidst this, there is one brand which is breaking the clutter and has conceptualised an […]
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Remember that IKEA pee ad? No? Let us refresh your memory. It was perhaps the most exciting print ads in recent history, and everyone was talking about it. It was a print ad that IKEA encouraged their women customers to pee on. If they are pregnant, the ad would then reveal an invisible text offering […]
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The awareness around sexual wellness and safe intercourse is astoundingly low in our society. STDs and the prevalence of unwanted pregnancies is also very high. Many choose to not use a condom, and the reasons if any have always baffled us. Durex wondered if our generation was too caught up in their lives, and as […]
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Imagine a burger ad. What are you seeing? Tempting images of a soft burger, filled with meaty goodness and a protagonist feasting on the burger like it’s the last day of their life. Do you see that sesame bun? Are you imagining a rich layer of cheese? But what if you were blind? How would […]
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1. When Kolkata Police wanted pedestrians to use the Zebra Crossing. 2. Hitting where it hurts the most. Literally. 3. When being skinny was fashionable. 4. This ad was placed strategically in a few books, and also in Kindle devices. 5. Brilliant execution 6. When the world in a conundrum over the colour of the dress. 7. […]
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We are throwing back to one of the most unique campaigns that we have seen over the years. It is not always that a global brand issues an apology in the newspapers. It is not always, that apology turns out to be brilliant advertising for the brand. Durex pulled off a stunner on Singapore’s Golden […]
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Remember the cropped Golden Arches of McDonald’s last year, which were turned into directions and won awards left, right and centre? Well, McDonald’s is back again this year with the same concept, but with fries. It’s simple, it’s minimal, it’s easy to understand and looks like a whole lot of fun. Spending big bucks on […]
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Last week, a new trend took over the internet by storm. The FaceApp – an app that transforms a face to make it smile, look younger, look older, or even change gender caught the attention of people across the globe, with many Indian celebrities, including several movie stars and lifestyle bloggers taking up the #FaceAppChallenge. […]
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