Imagine you are 10 year old kid, whose birthday happened to fall during this lockdown. Isn’t that a bummer? You’ve been waiting an entire year for your special day, when you would celebrate with your friends, have a great meal and run around town. But no, you’ve had to stay home doing nothing throughout the […]
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Cipla’s Breathefree has created a movement that truly aims to better the society we live in. Their latest #InhalersHainSahi campaign has joined hands with esteemed public figures across sectors like sports, hospitality, movies, comedy and so on to create a movement that establishes Inhalers Hain Sahi. This Tick Mark movement aims to put a full […]
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A day dedicated to celebrate women and inspire us to create an equal society, certainly also inspires the creative minds in the industry to put their best game forward. Women’s Day 2020 saw brands and agencies creating beautiful content, with simple yet powerful messages which were executed to perfection. Some were inspiring, some were quirky […]
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This Women’s Day, Center fresh from the house of Perfetti Van Melle has collaborated with Bollywood star Sanya Malhotra to break the hesitation or inhibition of approaching someone interesting by its digital campaign with an attempt to strengthen its ‘fresh breath confidence’ positioning. Staying true to its core proposition, the digital film beautifully captures the […]
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Ladies and Gentlemen, it’s 2020! Everything you thought is impossible is happening all around us, thanks to the magical world of smart technology and connected devices! If there’s a brand that’s making leaps in this cutting edge field, it’s gotta be the brand with 100 years of legacy, Panasonic. With their brand promise of ‘A […]
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Love is a universal emotion and is shared between various relations – it could be between a parent and a child, brother and a sister, husband and a wife, and even between friends. SKINN by Titan is exploring exactly this through their digital content film ‘it’s a date‘, which is a refreshing take on what […]
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We’re a land of very very different choices and preferences but there’s one taste that we universally love, that spells pure happiness to each of us – the glorious, smooth taste of Cadbury. It’s a household favourite and has been for many many years. Well, Cadbury now has a #SweetSecret! Our favourite Cadbury now comes […]
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We’re living in times where marketing is truly everything. Look around and you’ll find everyone and everything is being marketed. With trends and technology changing by the second, its not only exciting but also imperative to think about the future of marketing. That’s exactly what Star FLOW – The Change Festival is all about. India’s […]
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Across the industry, we have witnessed various events involving keynote speakers, panel discussions, awards and insight sessions, however this particular initiative caught out eye and is definitely one for you to look out for as well. In collaboration with global creative leaders Promax, the OTT & Digital Marketing Innovation Awards 2020 will be bringing a […]
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What do you think is the most important aspect about a building material product like cement? It’s strength, undoubtedly. A brand has taken a very endearing route to showcase this about their offering. Orient Cement, one of the leading cement manufacturers, has launched an innovative campaign for their Forever Cement –Birla.A1 StrongCrete. The campaign explores […]
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