This International Women’s Day, Center Fresh Encourages Women To Step Forward Backed By Fresh Breath Confidence

This Women’s Day, Center fresh from the house of Perfetti Van Melle has collaborated with Bollywood star Sanya Malhotra to break the hesitation or inhibition of approaching someone interesting by its digital campaign with an attempt to strengthen its ‘fresh breath confidence’ positioning.  Staying true to its core proposition, the digital film beautifully captures the […]

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Here’s Everything You Need To Know About The OTT & Digital Marketing Innovation Awards 2020

Across the industry, we have witnessed various events involving keynote speakers, panel discussions, awards and insight sessions, however this particular initiative caught out eye and is definitely one for you to look out for as well. In collaboration with global creative leaders Promax, the OTT & Digital Marketing Innovation Awards 2020 will be bringing a […]

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Orient Cement’s Latest Campaign Promises You A House That Lasts Forever, Just Like Your Family

What do you think is the most important aspect about a  building material product like cement? It’s strength, undoubtedly. A brand has taken a very endearing route to showcase this about their offering. Orient Cement, one of the  leading cement manufacturers, has launched an innovative campaign for their Forever Cement –Birla.A1 StrongCrete. The campaign explores […]

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