McDonald’s Sweden Beautifully Depicts Its Founder’s Heartbreaking Family Tragedy In This Poignant Video

After decades since the tragedy, McDonald’s Sweden is telling the story of its founder’s family and the new beginnings that it brought around. The spot is called “For Erica”, a reference to Paul Lederhausen’s daughter. It opens in 1960, with Erica being born and soon Paul and his wife realise their daughter is ill. This […]

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Axis Bank’s New Campaign Takes a Musical Route to Showcase Kochi’s Smart City Vibe

Axis Bank recently collaborated with Kochi’s popular local band Masala Coffee to pull together an upbeat campaign ‘I Live The Metro Life’ that showcases how life in Kochi has evolved, thanks to the Kochi1 card and Kochi Metro.  The music video uses very relatable protagonists – a photographer, a designer, a dancer, aspiring footballer and […]

Read More Promises #100DaysOfNew This Festive Season With Aditi Rao Hydari

Festivals have always been about shopping, traditions and celebrations. But festivals can be so much more. Especially when your core target audience is young, fashionable millennials. Millennials who live life differently, and have a new ‘take’ on the usual. As a big fashion ecommerce brand with a distinctly bold, experimental DNA, had the opportunity to […]

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Amazon Is Bringing Together The Best Of India On This Magnificent House-On-Wheels #AmazonFestiveYatra

Amazon’s ‘Great Indian Festival’ has always been big, but if the #AmazonFestiveYatra is anything to go by, this year the brand has taken it a notch higher. To flag off the Great Indian Festival, Amazon launched the #AmazonFestiveYatra, with a first of its kind ‘House-on-Wheels’ showcasing the best of India in one place. This innovative house […]

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