Here’s Everything You Need To Know About The OTT & Digital Marketing Innovation Awards 2020

Across the industry, we have witnessed various events involving keynote speakers, panel discussions, awards and insight sessions, however this particular initiative caught out eye and is definitely one for you to look out for as well. In collaboration with global creative leaders Promax, the OTT & Digital Marketing Innovation Awards 2020 will be bringing a […]

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Orient Cement’s Latest Campaign Promises You A House That Lasts Forever, Just Like Your Family

What do you think is the most important aspect about a  building material product like cement? It’s strength, undoubtedly. A brand has taken a very endearing route to showcase this about their offering. Orient Cement, one of the  leading cement manufacturers, has launched an innovative campaign for their Forever Cement –Birla.A1 StrongCrete. The campaign explores […]

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McDonald’s Sweden Beautifully Depicts Its Founder’s Heartbreaking Family Tragedy In This Poignant Video

After decades since the tragedy, McDonald’s Sweden is telling the story of its founder’s family and the new beginnings that it brought around. The spot is called “For Erica”, a reference to Paul Lederhausen’s daughter. It opens in 1960, with Erica being born and soon Paul and his wife realise their daughter is ill. This […]

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Axis Bank’s New Campaign Takes a Musical Route to Showcase Kochi’s Smart City Vibe

Axis Bank recently collaborated with Kochi’s popular local band Masala Coffee to pull together an upbeat campaign ‘I Live The Metro Life’ that showcases how life in Kochi has evolved, thanks to the Kochi1 card and Kochi Metro.  The music video uses very relatable protagonists – a photographer, a designer, a dancer, aspiring footballer and […]

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