With many Burger King outlets shut across Brazil for dining in, and to create buzz around their late night delivery service Burger King did the unthinkable.
They released a campaign which said that late night is actually not a good time to visit their restaurant anyway, so might as well get your burger delivered. The brand has never refrained from mocking itself, and what they did here is not much different either.
The ad displays real footage of late-night activities that have happened at BK outlets in Brazil. It is quite evident that most of the customers are drunk, and have come in for a dose of carbs after a night of drinking. It is a pandemonium.