boAt Just Gave Secret Santa An AI-Inspired Twist For A Wholesome Christmas Campaign

Christmas is here and how!

Fuzzy decor, warm lights and everything red.

It’s officially Christmas time, and everybody knows what that means: ‘tis the season of gift-giving! 

The holiday season generally calls for spending time with loved ones and reflecting on all that there is to be grateful for; and here is a campaign that’s echoing this festive spirit in a truly wholesome way. 

To engage with their audience and reward the community of boAtheads, the brand gave one of the most iconic Christmas traditions a little twist. 

Enter boAt Secret Santa.

Looking for the perfect present? 

The festive season generally implies some good ol’ discounts. But where’s the fun in just directly giving away promo codes to people? 

boAt put a fun spin on the whole gift-giving process:

Once you head over to the website, there are some carefully placed discount codes on the items. Here’s the twist though: the brand leveraged the AI-powered search bar to make sure that these codes only appear if you search for certain Christmas-y terms. 

So, if you visit boAt’s official website and search for the word ‘Christmas’, here’s how the magic unfolds:


The brand has curated 10 such keywords with the intention of spreading a new kind of excitement this holiday season! 

We’ve got 1 keyword down. 9 more to go! 

Nailing the season of festive campaigns 

Despite it being a big month for e-commerce across industries, boAt brought its A-Game with a campaign that was unique, fun, and overall echoed with the vibe of the season. 

The big idea was to bring in the festivities with joy and cheer – and boAt’s campaign resonated with its audience to make Christmas all the merrier this year!