Look around, there are festive campaigns, offers and deals everywhere. In such a scenario, it becomes imperative to break through the clutter and take a unique approach to reaching out to customers. Big Bazaar has done exactly that with its New Festive Launches, featuring popular comedian Bharti Singh & her husband Haarsh Limbachiyaa. The underlying idea is to celebrate products & create an aspiration for it. The brand is leveraging Bharti Singh’s mass appeal and has made her the face of the show as she is synonymous to entertainment & comedy.
New Diwali Launches with Bharti – By Big Bazaar, is a 4 Episode LIVE Entertainment Content which is being streamed on Big Bazaar’s Facebook Page. 11 products by Big Bazaar are being unboxed across all 4 episodes. Customers, while watching the show can give a missed call & avail offer coupon for additional discount at Big Bazaar.
Unboxing as a concept is a big hit across social media, and we often see it being used when tech products are launched. The brand took this concept and integrated it into their ecosystem.
Here are a few snippets :
Video as a medium of communication is consumed the most on digital platforms, and by opting for the same, the brand has ensured higher retention rates and call-back value for their communication. As opposed to all other brands which are reproducing the same content they have been doing every year, it’s refreshing to see Big Bazaar try something unique which resonates well with their target audience.
The first two episodes have already been released, and the campaign has been well received with over 4 million views. You can watch the third episode live on 17th October & the fourth one on 21st October on the Big Bazaar’s Facebook page.