There are some little joys that each one of us can universally relate to – the satisfaction in extending the life of a shampoo by mixing up some water, the happiness of squeezing out that last bit of toothpaste, the thrill of finding a note you didn’t know existed in your old jeans… and the absolute delight of making a good bargain when we shop! Do we sense a little smile coming up? Well, duh. It’s because there’s a joy in frugality like no other. A brand that’s always celebrated savings is Big Bazaar, and they’re back with their flagship #SabseSaste5Din campaign.
We’re in a day and age where savings and budgets are all important. That makes #SabseSaste5Din very relevant. The underlying concept of ‘paise ka pura nichod’ is a very relatable idea. Big Bazaar did a clever move of collaborating with creators and influencers flaunting their own fun ways of doing ‘paise ka nichod’. #SabseSaste5Din definitely glorifies the very concept of frugality, and generates a buzz around grabbing the best deals. And deals there are plenty! For what it’s worth (pun intended) it seems like Big Bazaar has upped the ante and this could literally be the ‘Sabse Saste 5 Din’ 😀
Running from 22nd to 26th January, #SabseSaste5Din will be held across all Big Bazaar, Big Bazaar Gen Nxt and HyperCity stores in the country. An annual celebration of shopping for exciting deals and making the most out of spend budgets – check out their video below:
Big Bazaar as a brand has always celebrated the power of savings, and this time around too their campaign oozes the same feels. The mega sale will also have certain home delivery and express check out options to make the entire shopping experience more seamless. We particularly love that Big Bazaar has championed inclusivity by providing priority access and special assistance to those who may require it, including persons with disability (PWD), young elders, pregnant women and women with infants.
So what are you waiting for? Get ready for the best paise ka nichod and take back the best deals from the #SabseSaste5Din!