Bata’s latest campaign titled #LetsWalkTogether is a beautiful amalgamation of friendship and the spirit of Ramadan. The campaign beautifully ties up with the brand’s long running positioning of ‘Come and Be Surprised’ as well, with the sweet little twist at the end of the campaign video.
The digital film which has been earning appreciation for their very real portrayal of characters begins with various office colleagues avoiding food and beverages in front of a particular peer, until the reason is revealed at the very end. Check it out!
Short, crisp and beautifully executed – we love it! The festival of Eid is all about brotherhood and camaraderie, and this is exactly the vibe coming out of the campaign. The video leaves everyone with a smile on their faces, and also communicates a larger message of how unity among people, can help them endure tough times. As depicted in the video, all friends came together to help the protagonist get through his fast in the sweetest way possible.
The campaign sure delights at various levels, and most importantly establishes an instant connect with the audience. In our opinion it is this relatability which really works in favour of the brand. After all, the fun and jovial portrayal of office colleagues is something we can all relate to.
Bata as a brand, has reinvented itself lately and has been surprising us all with some intriguing marketing campaigns. #LetsWalkTogether is no different in that regard, and we are left surprised once again with the brand’s strong grasp at understanding their audience and releasing relevant communication which they can resonate with.
