Doctors, nurses, delivery executives and the police across our country have been battling the pandemic on the front lines. Their working-hours have increased and despite challenges they continue to serve us all putting their duty above all else.
While we all acknowledge their contribution to this situation, we often forget the personal sacrifices they are making on a regular basis. Our nurses and doctors have not only been putting themselves at risk to save us all, but they are also having to stay away from their loved ones while they do so. They are separated from their children for days, and even if they get time to see them, it is many times from a distance. Those loving morning hugs and good night kisses that we take for granted, are something that these parents and their kids are only longing for.
We recently came across Alpenliebe Juzt Jelly’s beautiful tribute to these corona warriors. The heartfelt note is narrated from the viewpoint of a little girl. She observes that while she is safe and happy with her mother, there is another child in her neighbourhood whose mother is away for days serving those in need.
The brand has made these front line warriors the face of their limited edition packs which are now in the market as a heartfelt tribute. Keeping true to the need of the hour, Alpenliebe Juzt Jelly has also pledged to donate part of proceeds made from their sale of these packs to the PM Cares Fund.
