We have all been there, done that. As the year on our calendar turns, we approach the first day of January with an unparalleled enthusiasm, ready to go sieze the year.
We say to ourselves that this year will be different, we will go for a run every single day, or perhaps this is the year we will travel the world. Pretty soon, reality hits us and there we are in the middle of January, back to our old ways of doing things.
CoinDCX, the cryptocurrency exchange, pitches a different kind of a new year’s resolution to users – one which is a tad bit more realistic and one which users are more likely to stick to – #CryptoResolution
To bring the campaign to life, CoinDCX partnered with leading influencers like Ashish Chanchlani, Ranveer Allahabadia, Samay Raina and BeYouNick. The video encourages users to stop piggy-backing on age-old resolutions which will never see the light of day, and instead invest in the future with CoinDCX. The brand also positions DCXLearn.com as the go to place for users to learn about cryptocurrency and start their crypto journey.
Check it out!