Pernod Ricard India Used a Cheeky Prank to Launch Seagram’s Xclamat!on Mixers
Seagram’s Xclamat!on, Pernod Ricard India’s new launch, is making waves with its recent social media campaign for the mixers. To introduce the brand built on amped-up energy, they decided to show what life can be like without the much used punctuation: ‘!’. They pulled off a cheeky digital heist by partnering with the keyboard app […]
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