How Flipkart Leveraged Sima Aunty’s Positioning To Create A Stellar Campaign
Flipkart is an e-commerce brand. Sima Taparia is a match-maker. Their paths ideally shouldn’t cross, but Flipkart made it happen in a campaign backed by a truly relevant insight. So, what was the insight? We are obsessed with our phones. We start our day with all the notifications we missed while we slept. We spend […]
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