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Day: August 23, 2021

Zee TV Scores A Brace On Social Media With Two Viral Campaigns

August 23, 2021August 23, 2021 Siddhant More

If there’s a channel that truly understands the pulse of its audiences, it’s Zee TV.  Leveraging the power of social media and public relations, the channel constantly pushes out creative and innovative marketing campaigns for its new content offerings. For the launch of two of its new shows that premiere tonight (23rd August), the brand […]

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How CM.com Is Elevating The Fan Experience At The Formula 1 Heineken Dutch Grand Prix

August 23, 2021August 24, 2021 Siddhant More

The last Dutch Grand Prix took place at Circuit Zandvoort in 1985. In the 36 years since, a lot has changed. While the circuit has undergone massive renovations to make it suitable for modern race cars, the Dutch Grand Prix has undergone a major digital transformation to suit the customers of today as well. CM.com […]

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Here Are The Best Raksha Bandhan Campaigns Of 2021

August 23, 2021August 23, 2021 Chloe Chou

Traditionally an occasion to honour the bond between a brother and a sister, Raksha Bandhan has evolved to become a celebration between siblings regardless of their gender, including those we consider closest to us.  This year, brands across categories chose to center their festive campaigns on emotionally driven narratives that captured the sibling dynamic in […]

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