July 30, 2021 – Mad Over Marketing | Advertising, Brands, Media and PR

MPL Sports Foundation has launched a movement that could change the way we look at India’s Olympic athletes

July 30, 2021July 30, 2021 Chloe Chou

Let’s face it – other sports in India don’t get half as much love as cricket does. While even international football clubs have ardent fans in India, athletes that represent our nation on the global stage don’t receive the same love and adulation. But MPL Sports Foundation, the community arm of Mobile Premier League, believes […]

How ZEE Telugu’s Campaign Fuelled Mania Among Fans For Vakeel Saab’s TV Premiere

July 30, 2021July 31, 2021 Chloe Chou1 Comment

When was the last time the words ‘World Television Premiere’ excited you? You probably can’t remember. But for the world television premiere of Tollywood star Pawan Kalyan’s latest flick, Vakeel Saab, fans couldn’t contain their excitement. Vakeel Saab is the Telugu remake of the 2016 Hindi film, Pink, which had Amitabh Bachchan in the lead. […]